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Lappset and Mattel’s Iconic Brands come together to form Mattel Play! Sevenum in the Netherlands

Mattel play Sevenum Thomas Area Rendering.jpg Visualization showing one zone of the Mattel Play! Sevenum with Thomas & FriendsTM. The attraction will also include play zones for Bob The BuilderTM, Angelina BallerinaTM and Fireman SamTM. In addition, children will be able to buld their own creations in the Mega ConstruxTM and Mega Bloks(r) zones and enjoy hours of fun at the Mattel Play! Roller Disco.

After successful openings in both Liverpool and Dubai in 2016, global toy company Mattel, Inc. will debut a new interactive, indoor family entertainment centre in Sevenum in Noord-Limburg. Mattel Play! Sevenum is the first branded attraction of its kind in the Netherlands and Benelux, and will be a 2,000 sq m facility inside the new Family Entertainment Center Sevenum located on the site of De Schatberg.

Fully themed zones in Mattel Play! Sevenum will bring to life favourite TV characters and their worlds, including Thomas & Friends™, Bob the Builder™, Fireman Sam™, and Angelina Ballerina™. In addition, children will be able to build their own creations in the Mega Construx™ and Mega Bloks® zones and enjoy hours of fun at the Mattel Play! Roller Disco. 

Mattel Play! Sevenum offers children and parents the opportunity to play together and embrace family time. Through the unique setting of this interactive edutainment centre, visitors can immerse themselves in familiar brand environments with their favourite characters, letting their imaginations run wild. Children are given the building blocks and opportunity to be as creative as they can possibly be. Finally, children and parents can stay active together when they run, jump, climb and play through various activities while exploring Mattel Play! Sevenum. 

Mattel Play! Sevenum is scheduled to open in Autumn 2017. 

Lappset Creative has designed and planned the entire Mattel Play! Sevenum, and will be responsible for the supply and installation. Sevenum is the second family entertainment center for Mattel Play! supplied by Lappset Creative, a division of the famous Lapland-based Lappset Group Ltd. Mattel Play! Liverpool in the UK was the first.

According to Johan Granholm, Director of Lappset Creative, the Sevenum attraction is the largest project Lappset Group has ever delivered.
“The multimillion Euro project is already well under way. Lappset Creative designs, manufactures and installs the attraction. The design phase has already been completed, and manufacturing will begin now with full installation scheduled for the late autumn this year.”

The multi-activity entertainment center will also contain a freestyle action park for youth including trampolines, a foam pit and pump track as well as a skating ramp area.

Besides Mattel Play!Sevenum, The Family Entertainment Center hosts an all you can eat restaurant with 11 different kitchens which is called ABC Restaurants Sevenum and  an activity center for youth, which is called The Portal Action House. The Portal Action House is developed by Lappset Creative and the owners of The Portal Action House Sevenum. It has several levels where you can exercise your skills on a pump track, a skating ramp, trampolines and a freestyle action park. All of these levels are set in a virtual world. You are going to play the game in real life!

Further information available from:
- Johan Granholm, Lappset Creative Division Director, tel. +358 40 532 4183, 
- Mattel Play! Sevenum,

 About Lappset Group Oy and Lappset Creative

Finland and Lapland-based Lappset Group Oy is Europe’s leading manufacturer of playground and fitness park equipment and themed activity attractions. In 2010, the Group established Lappset Creative, a special division for design and supply of themed attractions. During the past years, the division has supplied several indoor and outdoor family entertainment centers to different parts of the world in collaboration with worldwide brands, such as Mattel Inc. The first Mattel Play! Edutainment Center was opened in Liverpool, at the Albert Docks, for Heritage Great Britain in 2016. Mattel Play! Sevenum is the second and largest family edutainment centre designed, produced and assembled by Lappset Creative in collaboration with its partners Mattel and De Schatberg.
The Lappset Group consists of subsidiaries in six different nations, with the parent company located in Rovaniemi, Lapland, Finland. Lappset’s distribution network stretches out over approximately 50 nations from Europe to Canada, the Middle East, Asia and Australia. 
@LappsetGroup #lappset

About De Schatberg

De Schatberg is a versatile five-star vacation park in Sevenum, Netherlands, all year round opened. Uniquely located in a nature-rich setting of the beautiful North Limburg Peel district, the park is close to the Groote Peel National Park. The park has a broad choice of accommodation like diverse camping facilities, ranging from basic to very deluxe with private bathroom facilities and even a dishwasher. But also a cottage, villetta, mobile home or lodge. At De Schatberg are also many activities such as swimming, bowling, climbing, water skiing, entertainment and much more! The vacation park is complete with the à la carte Veranda-restaurant and the Bistro Trattoria.  
Visit us at 

About Mattel

The Mattel family of companies is a worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends™, Fisher-Price® brands and MEGA® Brands, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ approximately 32,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at

© 2017 Gullane (Thomas) Limited
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