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3.5.2018

Lappset Creative partners with Merlin Entertainments on the roll out of unique themed soft play attractions

Merlin Entertainments and Lappset Creative.jpg Lappset Creative partners with Merlin Entertainments on the roll out of unique themed soft play attractions.

Finland-based supplier of themed attractions and family entertainment centers, Lappset Creative (a part of Lappset Group) has partnered with Merlin Entertainments (Merlin), one of the world's and Europe’s leading visitor attraction operators, on the supply of several soft play themed attractions. The attractions which will begin to open in late 2018, will be targeted towards the preschool market, where learning through play will be heavily emphasized in the designs and theming.

The partnership with Merlin is significant for Lappset Creative as it will involve the supply of themed attractions to several locations over the next 18 months in markets such as China and the US.

Johan Granholm, Director of Lappset Creative said;

“We are extremely proud of having been chosen as the supplier of Merlin’s new soft play themed attraction concept. The value of the agreement with Merlin is the biggest in the history of Lappset Creative. We are thrilled and excited to start working with Merlin in order to bring joy, play and educational activities to children in the upcoming planned attractions.”

Mike Vallis, Divisional Director, New Brands, Merlin Entertainments said;

“We are extremely delighted to have partnered with Lappset Creative, one of Europe’s leading providers of themed attractions and family entertainment centers with our new soft play themed experiences. They have a solid track record of supplying mid-scale parks and indoor attractions and we are looking forward to them bringing our new attractions to life.”

Formed in 1999, Merlin is Europe’s leading and the world’s second largest visitor attraction operator. Their unique portfolio of iconic global and local brands focuses on “fun learning” and provide memorable, entertaining, interactive and educational experiences, principally for families and young adults. Their brand portfolio includes SEA LIFE, Madame Tussauds, The Dungeons, The Eye Brand, LEGOLAND Parks and LEGOLAND Discovery Centres, and the resort theme parks Alton Towers, Thorpe Park, Chessington World of Adventures, Warwick Castle, Gardaland and Heide Park.

For further information, please contact;
- Johan Granholm, Director of Lappset Creative, +358 40 532 4183, firstname.lastname@lappset.com
- Tero Ylinenpaa, Managing Director of Lappset Group, +358 400 290 234, firstname.lastname@lappset.com

About Lappset Creative

Finland-based Lappset Group Oy is one of Europe’s leading manufacturers of playground and fitness park equipment and themed activity attractions. Established in 2012, Lappset Creative designs and supplies themed attractions and family entertainment centers. During the past years, it has supplied several indoor and outdoor location-based solutions to different parts of the world in collaboration with worldwide known brands. In 2018, Lappset Creative partnered with Merlin Entertainment Inc., one of the world’s leading visitor attractions operators, for supply of location-based attractions. The Lappset Group consists of subsidiaries in eight different nations, with its parent company located in Rovaniemi, Finnish Lapland. Lappset’s distribution network stretches out over 50 nations from Europe to North-America, the Middle East, Asia and Australia. 

Visit www.lappsetcreative.fifor more information.
#lappsetcreative @lappsetcreative @LappsetGroup #lappset

About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 120 attractions, 15 hotels and 6 holiday villages in 25 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c. 29,000 employees (peak season).

Visit www.merlinentertainments.biz for more information.