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Global toy company chooses Liverpool for first Mattel Play! branded entertainment attraction

Thomas & Friends™, Bob the Builder™ and Fireman Sam™ head for city

 Mattel Play! Liverpool artists impression.jpg

A new £1.5m family entertainment centre is coming to Liverpool.

Mattel Play! Liverpool is the first branded attraction of its kind in Europe and will feature Thomas & Friends, Bob the Builder and Fireman Sam.

The Grand Hall at Albert Dock is the venue for the new interactive 13,000 sq ft facility which will be operated by Heritage Great Britain plc, the group behind iconic tourist attractions and destinations including Land’s End and Snowdon Mountain Railway. Finland-based manufacturer of themed activity parks Lappset Creative of the Lappset Group Ltd will be the supplier of the visitor attraction.

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CHEERS! NEW £1.5M MATTEL PLAY! LIVERPOOL FOR ALBERT DOCK - From l-r Danielle Tanton, Mattel Live Events and Attractions;  Graham Cook, Director, Albert Dock Company; Allan Leech, CEO, Heritage Great Britain plc; Sue Grindrod, Chairman, Albert Dock Company; Peter Johnson-Treherne, Financial Director, Heritage Great Britain plc;  Julie Freeland, Senior Director, Global Live Events & Attractions.

 Allan Leech, CEO, Heritage Great Britain plc said:

“We already have the experience of running some of the biggest visitor attractions and landmark brands in the UK. We are the custodians of the iconic Land’s End, John O’Groats, Snowdon Mountain Railway and The Needles and now for these great British children’s brands.”

Julie Freeland, Senior Director, Global Live Events & Attractions, Mattel (inc. HIT Entertainment and Fisher Price) said:

 “Liverpool is the perfect location and Heritage Great Britain the perfect partner for this new world-class attraction. Our brands are known and loved by children around the world and the architectural splendour of Albert Dock provides the perfect backdrop for launching our first Mattel Play!”

Sue Grindrod, Chairman, Albert Dock said:

 “The investment made by Heritage Great Britain plc in Mattel Play! Liverpool is considerable. This attraction adds an exciting new dimension to the diverse and family-friendly offer at Albert Dock which is the North West’s most visited tourist attraction. We are confident that this addition will bring a positive impact on the wider waterfront.”

Johan Granholm, Director of Lappset Creative, said:

“This is a beginning of our co-operation with Mattel. We are very proud to create an activity park with the famous children’s brands such as Thomas & Friends™, Bob the Builder™ and Fireman Sam™ for Heritage Great Britain. The location at Albert Docks in Liverpool, UK, will provide a unique surrounding for this family entertainment centre. Lappset Group is promoting the Mattel Play! parks also elsewhere in Europe”.

Mattel Play! Liverpool is scheduled to open in Spring 2016.

More information about Heritage Great Britain can be found by visiting or by visiting our Facebook page, You can also follow us on Twitter @HeritageGB

For further information please contact Richard Clein at Boxed Off Communications on 0151 304 7017 or 07803 729133 or Johan Granholm at Lappset Group Ltd, Lappset Creative, on +358 40 532 4183,

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MATTEL PLAY! LIVERPOOL HEADS FOR CITY - Allan Leech, CEO, Heritage Great Britain plc; Julie Freeland, Senior Director, Global Live Events & Attractions and Sue Grindrod, Chairman, Albert Dock Company.


About Heritage Great Britain plc

Headquartered on Albert Dock in Liverpool, Heritage Great Britain plc is the brand behind some of the UK's most outstanding destinations and visitor attractions, from The Needles Landmark Attraction on the Isle of Wight to the coastal splendour of Land's End in West Cornwall and remote John O'Groats in the far north of Scotland. In between, Snowdon Mountain Railway takes passengers on the journey of a lifetime to the rooftop of Wales, whilst Lightwater Valley Theme Park offers guests a thrilling day out in the heart of North Yorkshire. With a combined total of over 2.5 million annual visitors across its portfolio, Heritage Great Britain plc strives to sensitively maintain and responsibly develop its attractions, whilst providing ongoing and stimulating days.


About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at, or


About Albert Dock Company

From an industrial past to dereliction, to its revival in 1988, today Albert Dock is the North Wests most-visited free tourist attraction and a must-see destination for families, couples and large groups. Located on the citys iconic World Heritage waterfront, Albert Dock boasts a host of world-class galleries and museums - including Tate Liverpool, the Beatles Story and Merseyside Maritime Museum -  restaurants, bars, hotels and shops - all within the stunning architectural setting of the UKs largest collection of Grade I listed buildings. Almost 6 million people visit Albert Dock each year. For more information on all upcoming events at Albert Dock, please visit


About Lappset Creative

Lappset Creative is a designer and supplier of themed activity attractions for family entertainment locations, holiday destinations, theme parks as well as for shopping centres. Lappset Creative is part of the Lappset Group, a family-owned private company and one of the world’s leading enterprises of design and manufacture of themed attractions, playgrounds and sports equipment. During the past years, Lappset Creative has designed, manufactured and installed several large indoor and outdoor themed attraction facilities in a variety of countries. Established in 1970, the Group has an extensive experience in creating and providing playful learning, play and exercise environments to people of all ages. Located in the north of Finland, Finnish Lapland, the Group has manufacturing facilities in three different countries, an international network of subsidiaries in six different countries and a distributor network extending to more than 50 countries worldwide. Lappset Group Ltd has been awarded several international design recognitions during its existence. For more information, please visit or
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