Sea-themed indoor playground shopping center in Denmark
At WAVES Shopping Centre in Greve, Denmark, a fully customised indoor playground transforms the mall into a family destination. Designed around the centre’s sea-inspired identity, a striking lighthouse tower and ocean-themed play structures invite children to climb, explore and slide, encouraging families to stay longer and experience the mall in a new way.
A landmark that shapes the entire mall experience
In the heart of WAVES Shopping Centre, a bespoke indoor playground rises through the open atrium as a sculptural, functional centerpiece. Designed and delivered as a MyDesign tailored playground solution, the installation brings the mall’s sea identity to life through form, colour and narrative. Positioned directly beneath circular roof lights, the tall lighthouse structure is visible from multiple levels, immediately signaling that this is more than a retail environment. It is a place for families to spend time together.
A lighthouse as play architecture
The red and white lighthouse tower forms the core of the indoor playground. Children climb through enclosed levels before descending via a dramatic spiral tube slide that winds down to the ground floor.
The structure combines vertical movement, transparency and safe enclosure, allowing children to explore while remaining visually connected to the surrounding mall environment.
Ocean-inspired play zones
Complementing the lighthouse, a blue sea-themed climbing tower introduces underwater graphics and marine motifs. Decorative elements such as seaweed shapes and starfish panels reinforce the identity of WAVES while supporting imaginative play.
The flooring features wave-like graphics and integrated play forms, creating a cohesive marine landscape at ground level. Seating elements are placed nearby, encouraging caregivers to stay close while children move freely.
Designed to increase dwell time and family engagement
The primary objective was clear: encourage visitors and families to stay longer and visit more. By placing an engaging indoor playground in the centre of the mall, WAVES Shopping Centre strengthens its position as a family-friendly destination.
The visible activity across levels creates a dynamic atmosphere that benefits surrounding retail and food outlets. Movement becomes part of the mall’s identity.
Tailored indoor playground solution
This project was realised in collaboration with WAVES Shopping Centre and Lappset’s local partner Maxplay. As a MyDesign tailored playground solution, the equipment was customised to reflect the mall’s sea theme and spatial requirements.
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