Lappset starts co-operation with the former freestyle athlete Pekka Hyysalo, known for his FightBack personal brand. Pekka inspires people to do outdoor sports through his own story, personality and positive attitude.
On April 2010 Pekka was seriously injured in a skiing accident at . He hit his head, fell into coma for several weeks and got a high energy traumatic brain injury. Against all odds and thanks to Pekka’s sisu, he managed to fight back to a normal life. Pekka saw things that weren’t apparent. He made his moves constantly towards the goal and enjoyed the progress. As an exceptionally positive and warm-hearted person Pekka is the best example of sisu.